Brandbassador or Shopify Collabs: Which Strategy is Right for You?

Shopify Collabs is a recruitment and management tool that was built primarily for affiliate marketing. It focuses on sales conversions with no insights on other forms of engagement such as likes or comments. Shopify Collabs does offer a search tool that allows brands to find affiliates and influencers, however, you cannot create specific campaigns through the platform. 

Brandbassador is an all-in-one hub for brands to communicate with and manage their ambassador community and build long-term relationships. Brands can craft creative marketing tasks for an unlimited number of ambassadors to take part in at once, track performance metrics, and reward their community all in one place. Furthermore, Brandbassador’s mobile app gamifies the process for your ambassadors, allowing them to easily complete Missions on the go.