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15 Ambassador Marketing Tactics that Perform Best in 2024

Today’s expansive digital climate leaves a ton of room for new avenues of marketing to eclipse what we know as traditional print and media ads. A great example of this is ambassador marketing.

Ambassador marketing brings consumers and brands together in newfound ways that work exceptionally well in today’s hyper online landscape. But where to start, right? 

Here’s what this whitepaper will teach you:

  • What ambassador marketing is, and how it can help scale your brand.
  • Learn about 15 of the best ambassador marketing tactics you could bring into your marketing efforts.
  • Why it’s important to diversify your brand representatives and overarching brand community.

See a preview of the whitepaper below... 

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1. Use Tech to Manage Your Ambassadors

One of the first tactics we’d recommend you try is to choose a tech partner in the form of an ambassador marketing platform that will provide you with helpful tools and accurate data to make your marketing campaign more efficient.

Certain ambassador software platforms are excellent onboarding vehicles that will make searching for, recruiting, and retaining ambassadors super easy. It takes away a lot of the hassle that comes with looking for influencers manually. Most ambassador software platforms also assist brands in assigning collective tasks (or missions) to their ambassadors with redeemable rewards.

2. Cultivate Authentic Relationships

Build meaningful relationships with your ambassadors, so that they perform as brand partners that are just as invested and excited about the success of the brand as you are.

A meaningful relationship can go a long way, since it enhances brand ambassador retention. You could do small things like check in on their wellbeing or request regular feedback to ensure their demands and expectations as your brand representatives are being met. Communication is a vital part of this tactic, so don’t be afraid to speak and listen.

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