Building a community around your brand gives you a massive marketing asset. In 2024, brands are realising how crucial it is to have and maintain a healthy community. Whether you’re focusing on nurturing your target audience, engaging with consumers on social media, or strengthening relationships with your current customers, these are the best 8 tools to help you grow your brand community.
Before you can market to your ideal audience, you have to know your ideal audience. GWI (Global Web Index) is the perfect tool for the job. In-depth consumer research is difficult, but GWI’s user-friendly platform simplifies the process. Access data from surveys at any time and filter down to your ultra-specific audience. With over 2.7 billion people providing information, GWI’s database is unlike any other.
Learn what promotes brand loyalty for your audience, how they discover new products, and what their values are. That’s just the tip of the iceberg. GWI’s extensive library of data will help you refine your campaigns, hone in on your brand voice, find better collaborators, and so much more.
Brandwatch has two software suites that are ideal for brands looking to better engage with their audience. The first is their Consumer Intelligence platform.
Search relevant keywords and Brandwatch will bring up social media posts having conversations around that keyword so you can get real questions, concerns, and comments from people who subscribe to your niche. This allows your brand to better position itself in the online conversation and understand what your consumers actually want.
Brandwatch also offers a social media management solution. Create a cloud-based content calendar that allows you to plan and schedule your social media posts while collaborating with other members of your team.
Comments, likes, and messages from every platform are displayed in one dashboard to save time swapping between social channels. Create audience profile cards to segment who you’re interacting with, automate tasks, and customise your feeds in whatever way makes the most sense for your brand. The social listening tool also notifies you when people are mentioning your brand online so you can connect with them at the right time.
Have you ever struggled to get valuable feedback from your customers? If so, you’re not alone. That’s why Qualaroo exists - to maximise consumer feedback. Qualaroo knows the best time to ask for feedback and the best questions to ask for quality responses. By using their software to build custom branded surveys, pop-ups, and more, you drastically improve your chances of getting answers to the questions you most need to know regarding your products and services.
Finally, their AI-powered analytics compiles data and provides valuable insights into your customer experience, helping you create a strong brand community.
Once known as “ContentCal”, Adobe Express Content Scheduler is a solution for brands looking to create and plan their social media marketing. Similar to Canva, Adobe Express gives designers an easy-to-use platform to create stunning graphics for their brands. But Adobe Express takes it one step further, integrating with all major social media platforms to directly schedule and post graphics, videos, and captions to your brand’s social channels.
Using a social media scheduling platform allows brands to better create cohesive social feeds. Preview your posts to see how they’ll look in the real world. Curate your feeds to look exactly the way you want them to, and spot content and formatting errors before they go live.
Connecting with your audience before they leave your website and disappear forever can be tricky. OptinMonster is the solution. Since 2013, OptinMonster has been refining its method for capturing contact information for your website’s visitors and converting them into consumers over time.
One of the top lead generation companies, OptinMonster allows you to build visually appealing pop-ups and lead capture forms that encourage your visitors to stick around for a while. Target your campaigns, build specific campaigns for outbound lead generation that are triggered at different stages of the user journey, and get valuable analytics in marketing dashboards that help you test and refine your strategy as you go.
Sprout Social is another powerful social media management tool. Similar to Brandwatch, Sprout Social allows you to find and analyse your audience using social listening. One unified inbox keeps all online engagement in one place so you can respond quickly and keep your audience engaged. Multiple team members can access your social media planner to curate the best feeds for each channel.
Most importantly, get data-driven insights from each social platform to help you improve your strategy over time. Sprout Social also offers an employee advocacy feature that makes it easy for your team to share branded content across their personal and professional profiles.
Building brand trust and a reputable reputation takes time and effort. Unfortunately, it requires very little time for it to come crashing down. Brand24 is the ultimate reputation management tool to help you stay on top. Their listening tool takes it further than social media and finds mentions of your brand across news articles, blogs, forums, podcasts, and more so you know exactly what’s being said about you.
With Brand24 you can easily find and respond to positive and negative comments and reviews directed towards your brand. Get ahead of the chatter and control the conversation. As your personal PR monitor, Brand24 gives you the opportunity to make things right and improve customer satisfaction.
Did you know your community can grow itself? Word-of-mouth marketing is one of the most powerful ways to increase brand awareness and build loyalty. It also encourages content creators to recruit each other.
Brandbassador is the leading platform for creator marketing. It provides a unique opportunity for brands to connect with content creators and build custom marketing tasks for them to complete. With multiple reward options to choose from, and the ability to reward based on performance, Brandbassador allows you to incentivise engagement from your creator community.
With Teams that provide ongoing commission rewards for creators who refer more ambassadors to your community, you’re able to incentivise community growth as well. Brandbassador not only helps you grow your community but also keeps them active and engaged.