Brandbassador or GRIN: Which Platform is Best?
Brandbassador and GRIN are both platforms designed to help brands build and manage brand advocate communities. They offer near-identical features, but GRIN’s focus on influencer marketing lacks the same depth of community as Brandbassador’s ambassador marketing platform. Though they are designed similarly, the intent behind each is different.
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Brandbassador vs GRIN
GRIN is a recruitment and management tool for influencer marketing. It allows brands to discover influencers and recruit them as well as manage each stage of their influencer collaborations. While you can keep all of your communications with influencers in the GRIN platform, there is no place for your influencers to gather. The messages go to their individual emails or social media inboxes, positioning you as just one of many brands in their inbox.
Brandbassador is an all-in-one platform for managing a community of brand ambassadors. Brands can create marketing tasks for an unlimited number of ambassadors, collect user-generated content, and reward their community. With GRIN, you go to influencers from one centralised hub. With Brandbassador, you bring ambassadors to your centralised hub. Furthermore, Brandbassador’s mobile app gamifies the process for your ambassadors, allowing them to easily complete marketing tasks on the go.
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“Finding Brandbassador has been a great experience thus far because they’ve allowed us to create the highly engaging and mutually beneficial experience we’ve been after!"

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