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A Clear Cut Strategy: How Managed Services Boosted Six Star's Brand and Community Engagement

SixStar is the go-to to sports nutrition, bodybuilding, and performance improvement brand. Known as the "athlete's choice," they offer affordable, scientifically-backed sports nutrition products. SixStar empowers athletes to make informed choices that enhance their performance and overall fitness journey.

  • Location: USA
  • Marketing Employees: 4
  • Industry: Sports Nutrition
Justin DeMarco-1
Justin DeMarco
Marketing and Communications Manager

Brandbassador's expertise in brand building, community management, and problem-solving has been instrumental in achieving SixStar's goal.

  • 22.28k
    Earned Media Value
  • 479
    Mission Submissions
  • 4.71m
    Total Reach
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The Challenge

SixStar faced a significant challenge in scaling its brand awareness and community-building. With a small team handling various roles, the company struggled to effectively manage influencer partnerships and engagement with potential brand ambassadors. A critical issue was the need to create and maintain a strong connection with their audience without overextending their resources. 

SixStar was ready for a tool and service that would allow them to build a solid and engaged community, and through an industry recommendation, they found Brandbassador.

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Pain Points

  • Scalability: SixStar needed to scale its brand following and awareness without constant work and additional hires.
  • Partnership management: Previous partnerships often led to increased workload without yielding the desired results, hindering long-term success.
  • Bandwidth constraints: With only four team members, managing day-to-day operations and community engagement was overwhelming. SixStar needed a platform and team  that would allow them to focus on the brand's growth strategy and leave the execution to a trusted platform and team. 
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Fueling Community Growth and Brand Loyalty

Since implementing the ambassador program, SixStar has successfully built a thriving community. The program has enabled the brand to nurture a loyal following, with ambassadors actively engaging on social media, sharing content, and proudly representing the SixStar brand.

By harnessing Brandbassador’s direct communication tools, SixStar has collaborated with numerous ambassadors simultaneously, making it less time-consuming compared to other tools.

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Utilising Managed Services to Streamline Community Growth Effort

Since implementing managed services to its ambassador program, SixStar’s overall brand sentiment and community engagement have shown marked improvement. 

The increase in user-generated content, positive feedback, and active participation from ambassadors indicate the program's effectiveness.

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