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Cocunat's Success: How Ambassadors Boosted Buzz and Attendance

Cocunat is a trailblazing skincare brand dedicated to toxic-free beauty. Known for its innovative approach, Cocunat champions sustainability and aims to lead a clean revolution in skincare. The brand combines natural ingredients with a commitment to animal welfare, fostering a community of like-minded individuals through impactful ambassador marketing. 

  • Location: Barcelona, Spain
  • Marketing Employees: 100+
  • Industry: Skincare, Beauty
Gal·la Esparó Larrégola (3)
Gal·la Esparó
Senior Influencer Specialist

The results exceeded our expectations in both social media engagement and in-store attendance.

  • $13.01k
    Earned Media Value
  • 235
    Brand ambassadors
  • 35M
    Total Reach
Cocunat

The Challenge: Building Buzz and Driving Foot Traffic

For the grand opening of their new store in L’Illa Diagonal, Barcelona, Cocunat sought to generate significant buzz both online and offline.

The brand’s primary challenge was to attract local ambassadors and drive meaningful foot traffic while maintaining authentic engagement with their community. They needed a seamless way to engage their brand ambassadors and amplify the store opening event across social media channels.

Cocunat (7)

Pain Points

  • Lack of a platform to efficiently mobilise a community of ambassadors for both digital and physical campaigns.
  • Difficulty in creating buzz for a localised store launch in a competitive market.
  • Need for a streamlined way to manage ambassador collaborations and measure real-time engagement. 
  • Ensuring authentic and organic social media content that resonates with local audiences.
  • Building deeper relationships with top-performing ambassadors through in-person events.
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Strategy for Success

Cocunat seamlessly integrated ambassador-driven content with their traditional store launch efforts. Through a two-part mission, ambassadors generated online buzz and attended the physical store opening. Brandbassador helped Cocunat effectively segment their ambassador community by location, ensuring relevant audiences were reached.

This resulted in significant in-store foot traffic and a notable increase in social media engagement, exceeding the brand’s original goals.

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Tools that Elevated Cocunat's Launch Campaign

Cocunat mobilized and engaged influencers quickly, with Brandbassador’s intuitive tools for content sharing and mission management. The automated processes enabled efficient collaboration, while custom missions helped align ambassadors with the brand's campaign goals.  

Additionally, the ability to track and measure engagement in real-time helped Cocunat understand the true impact of their campaign and make data-driven decisions.

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